Crucial Reminders and Fun Emails You Need to Be Sending Every Year

Sending emails doesn’t have to be a drag—it can be fun! Light-hearted, regular communication with your pet parents via email can foster loyalty and help you in your mission to give pets the best care possible. For starters, hearing from you will remind your clients that you are there for them. If you send the right kinds of emails, you’ll educate your clients on how to be better pet owners, and your customers will grow to appreciate all you do for them and their best animal friend.

Four Fun Emails

Birthday Wishes

Admit it: even if you’re not a birthday person, you can’t help but grin when people wish you a happy birthday. There’s something special about a day that’s just for you! Incorporate this birthday love into the emails you send to your clients. Sending birthday messages will make you stand out compared to other veterinary practices nearby. Devoted pet parents will love the reminder about their furry family member’s special day. A birthday message can also demonstrate to your clients how much time has passed, and get them thinking about any procedures that might be coming due. This could result in their making an appointment for their pet.

Infographics

Pet owners are eager to learn how they can better care for their pets. You could email out paragraphs of valuable information, but keep in mind that today’s consumers are increasingly visual. Share some of your specialized knowledge in infographic format! Infographics are fun and pleasing to the eye. And lucky you—you specialize in animals, the Internet’s favorite thing to look at! When done well, infographics can communicate a lot of information without much effort from your busy clients. Infographics will not only entertain your clients, but they can also help them understand and care for their pets better. Win-win. Here are some fun ideas to get you thinking. )

Social Media Campaign Collaboration

When it comes to marketing your veterinary services, consistency is key. Make sure all of your communications and marketing assets tell your story. This means that your communications via social media channels, email correspondences, and printed materials will be most effective if they’re all focusing on the same message. So if you’re advertising a cute pet picture contest via your Instagram account, send your clients an email about it, too. This consistency will help them remember what you’re doing, keep you in mind, and want to be part of your community.  

Customized Fun Emails

Nothing fosters loyalty in your clients like the feeling that you care about them as individuals. Customized emails are a perfect way to do that. Here are a few ideas for the types of emails you could send out:

  • Fun facts about your clients’ type of pet (e.g., cool lizard facts to lizard owners, a list of famous dogs for dog owners, featured cat breeds for cat enthusiasts)
  • Special offers to clients based on how long they’ve been with you (e.g., a free pet accessory next time your new customer comes in, a 24 percent discount on a check up for clients who’ve been with you for 24 months or more)

Four Important Reminders

Appointment Reminders

This one sounds like a no-brainer. But if you’re still sending clients home with nothing but an appointment card to remind them of their pet’s next checkup—and that’s all you do—you might consider changing your ways. A slip of paper is likely to get lost long before a year is up; better to use something your clients never let out of their sight. Like their phone.

In 2015, the average American, checked their phone 46 times per day. And with email alerts, your appointment reminder email will pop on on your client’s phone, and they’ll be much more likely to come. Checkups are vital for maintaining a pet’s health, so make sure you’re helping your clients get to them.

Timely Warnings

As the year rolls around, pets face several dangers that their owners may be unaware of (or may just need to be reminded about). Send timely warnings to your clients to remind them to keep their pets safe. They’ll appreciate knowing you’re looking out for their beloved pet. Some of these warnings might include the following:

  • The dangers of leaving pets in a warm car
  • Watching out for involuntary human food consumption, especially during the holidays when it may be harder to keep an eye out
  • Being aware of wasps and yellow jacket stings, especially at the end of the summer

Vaccination Reminders

Send a personalized email to your clients reminding them to schedule vaccination appointments for their pets. This email will vary from pet to pet, but the time it takes to customize and plan these emails is worth it. Maybe you’re already using a patient communication software to cut down on the time this takes. You could cut even more time by using Fetch, which keeps track of your customers and which patients need which services. Sending vaccination reminders will let your clients know that their pet’s health is your first priority.

Customized Emails Based on Pets’ Needs

Send emails about specific pet needs. The topics could range from specific care techniques to diseases to be aware of. These emails won’t be 100 percent customized, but you won’t send them out to everyone; you’ll send tips about birds to bird owners and tips about reptiles to reptile owners, for example. Your clients will learn how to better care for their pet, plus they’ll be reminded of how great you are.

These eight types of emails not only remind your clients that you’re there for them, but they’ll also help pets get the care they need between visits to your office. So start emailing! Contact fetch. today to start sending regular, interesting messages that keep your clients engaged and your patients in top condition. Your clients and their pets will thank you.

Get Your Social Media Clicks in a Row: Four easy ways to use social media to increase your client referrals.

Of all the time spent online, social media makes up a third of it. And with all this scrolling and content sharing, there’s a golden opportunity for you to encourage your clients to refer their friends to you—all from the comfort of their own phone screens.

But just how can social media help you get more tails in your office? It’s simple! First, reach the right people. Second, do the right things. Here’s how.

Reach people who’ll fetch what you’re throwing.

When it comes to referrals, reaching your pet parents is the first step. After all, they’re the ones who will be referring your practice to their pet-owning friends. The second step is to reach the people who aren’t your clients—yet.

While any social media presence is good, some platforms won’t reach your clients or potential clients. So be selective. Choose social media platforms that fit the demographic of your clients and will make your potential clients want to bring their furry friends to you.

Facebook

If most of your clients are between the ages of 25 and 54, Facebook may be a good option for you. Currently, 62.3% of American adults actively use a facebook account (see chart below). A recent study shows that 70% use Facebook daily (including 45% who visit the platform several times a day). Facebook is versatile: it allows you to publish ads, distribute information, and interact with your clients and potential clients.

Especially useful is Facebook’s ability to target ads at individuals according to their interests and online behavior. With millions of users liking and following pages like Dogs World, Cat Lovers, and The Pet Collective, that’s a significant number of pet owners you could be targeting right now. The important relationship between businesses and facebook cannot be overstated especially for website traffic because 1 in 5 page views in the US occur on Facebook.

Instagram

Dr. Evan Antin has been called Instagram’s “hottest vet”; he’s traveled around the world and treated animals in exotic locals, taking pictures along the way. Those photos have earned him over a million followers on Instagram. Other vets, clinics, and schools have followed his lead, building Instagram followings with photos of themselves working with patients.

Taking to Instagram doesn’t have to mean becoming a globetrotter. Animal photos by themselves draw in huge crowds. Chloe “The Mini Frenchie” has over 179 thousand followers. And if your goal is to educate, infographics are a great way to mix up your posts. The key is to focus on posts that are visually appealing. Show don’t tell. Here are some good examples of infographics for Instagram. But you don’t have to stick to just infographics, who doesn’t like images of cute animals?

Twitter

Twitter is a great platform for engaging with your customers in real time: answering questions, starting conversations, and generally letting your customers know that the folks at the vet are genuine people (and genuine animals)! Dr. Michael Lucroy tweets out articles, quotes, and images concerning pet care to his nearly 8 thousand followers, as does Dr. Debra Horwitz to her 2,251 (and there are more vets where that came from). Building a similar following takes time, but can be well worth the effort. It’s just one more way to pump out material to attract more attention.

LinkedIn

LinkedIn takes a more professional approach to social media than the other platforms, showcasing the serious side of your veterinary clinic. There are over 16,000 veterinary businesses already registered on the website. The networking site increases your referrals, generates testimonials, and drives potential clients to your network.

You know how your dog loves human food?

Pets have their preferred tastes, and so do people. The type and frequency of the posts you publish can make a night-and-day difference in the response you get online. It’s important to remember that social media isn’t just for marketing your practice and that customers respond well and are drawn to content besides promotional content.

Focus on content that builds trust, engagement, and community. Include user-generated content, post at peak times, publish job openings, and use social media share buttons. Make these best practices part of your social media routine, and your clients will help you gain pets to help.

1. Post user-generated content.

Asking your followers to submit content that you then post helps boost trust in your community and shows there’s a human behind the username. You could ask your followers and clients to post pictures of their pets doing tricks, submit tips for training their pets, or even tell the story of their pet’s adoption. Whatever it is, getting your customers involved will help them feel part of their community. This will encourage them to invite their friends to join that community by becoming your clients.

2. Post at peak times.

Peak usage times for social media channels may surprise you. It varies by the day and platform, of course, but here is a summary of the best times to post in your time zone:

  • Facebook peak hours: 1 PM to 4 PM
  • Twitter: Monday through Thursday, 1 PM to 3 PM
  • LinkedIn: Tuesday through Thursday

Posting at these times will make it more likely for your followers to see and respond to your posts. So when you tweet, “Tell your friends about us!” you’ll get a retweet and a twittering canary in your office for a checkup the next day.

3. Post job openings.

Who doesn’t want to work in a veterinary clinic? Posting about your job openings is a great way to get your followers to tell their friends about you. A natural bonus: once you hire that friend of your client’s, they’ll tell their friends to come to you, too!

4. Make it easy.

Don’t make your clients jump through hoops to tell their friends about you. Put social media share buttons on your website and maybe even in your brick-and-mortar office so that clients don’t even have to think about telling their friends how great you are.

Fetch knows that taking care of animals means everything to you. So don’t let the opportunity to care for more of them slip by! Talk to us today about how to communicate better with the clients you have and the clients you hope to bring in. Reach the right audience and follow the steps to give them a memorable social media experience. Your clients will help the reach of your care extend to more pets than you ever imagined.

Owning Your Practice: How to Improve Workflow and Client Relations

We might not be able to “talk to the animals,” but that doesn’t mean you can get away with not knowing how to communicate with your clients. According to the Association of American Veterinary Medical Colleges, schools and CVMs alike are looking for applicants with strong communication skills. That’s because, as Karen Schuder, EdD, MDiv, MAM, writes, “Even in a profession focused on animals, the ability to communicate effectively is vital to client and staff relationships.”

Of course, this means more than just face-to-face discussion. Much of your interaction with clients will be done electronically, through voice, text, and email messages. If you have a practice management system (PMS), then you’re already familiar with these communications. However, you might not be communicating as effectively as you can. With the use of fetch., you can continue doing the most important work – taking excellent care of your patients – while fetch.analyzes and maintains your patient data to identify actionable health care opportunities, save you money by making clinic workflows more efficient, and using the “Voice of Authority” to set yourself apart.

Use data automation to your advantage.

There are pages and pages of data that come through your practice on a daily basis. This information can help you understand your clients—what they respond to in messaging—and identify missed opportunities to improve the health of your patients and increase client loyalty and potential revenue.

The fetch. platform takes this data coming through your practice each day and turns it into real insights for your business. Which of your patients are behind on their vaccinations? Who is overdue on parasite prevention or diagnostic testing? How many of your patients haven’t visited your practice in the last year – or longer? With fetch., you can quickly and easily identify opportunities to take immediate action to serve your patients and improve your business.

Beyond that, fetch. identifies actionable opportunities for continued loyalty and patient health; segments client and patient information to aid in tailored communication; provides key performance indicators at the practice, client, and patient level; and delivers easy to understand financial reporting for your practice.

Save time and money.

The Center for Health Workforce Studies reports that in “an efficient system, veterinarians minimize the amount of work they do that can instead be done by a person with less training.” Take a moment to consider how your employees are spending their time. Are they spending it one on one with clients and their pets? Hopefully; it’s what they studied and trained for, after all.

The fetch. platform aims to improve your clinic’s workflow efficiency by reducing overhead costs, such as staff time spent making phone calls. No one goes to school dreaming of writing emails or calling clients to remind them about appointments at the clinic. That’s why fetch. wants to free them to do what their passion led them to: caring for pets.

That’s not to mention the additional revenue from improving client loyalty. It’s no secret that it costs more to gain new customers than to retain old ones. What’s more, repeat customers are simply more valuable. As Frederick Reichheld of Bain & Company reported, a 5 percent increase in customer retention leads to profits increasing by more than 25 percent. “Why? Return customers tend to buy more from a company over time.” Just think of how much better you could care for three old patients, which, in turn, helps you solidify the fiscal health of your practice.

Remember, YOU are the voice of authority.

If you were to call any one of your clients right now to talk to them about their pet’s health, would they stop and listen to you? Of course they would! You, as the veterinarian, are the authority in your community on pet health and well-being. You have the voice of authority, and with fetch., you can use it to educate your clients on the latest and greatest information in pet health.

We get it: it’s nearly impossible to reach out to every single one of your clients without at least a little help from automated communication. While other client communication products simply layer onto the existing PMS reminders – which are often outdated – fetch.accurately identifies real-time reminders and reaches out to 100% of your patient population! By utilizing the “Voice of the Vet” function of fetch., you can easily provide tailored and updated communication to your clients in the most powerful way possible: through your own voice!

By leveraging the power of data automation and your own voice as the leader of pet health in your community, you can begin to realize the breadth of opportunity that you can be missing out on and begin leveraging your messaging to drive business, both new and old, back into your practice. Contact us today to see how fetch.can help you improve patient care!

Using Data to Find and Capitalize on Opportunities

In our technologically-intertwined world today, data is king. Your practice is a wealth of information that can be pivotal in making key decisions to drive growth into your company. All you have to do is take the plunge and make sense of it. Easy, right?

Unfortunately, it can be difficult to manually delve into the day-to-day data that your office collects and hope to make heads or tails of it. There’s just too much of it! However, with bigger and better technology, it’s becoming easier to interpret your data and turn it into real, actionable information that will help you enhance your community’s health as well as grow your practice’s bottom line.

So, what kind of benefits can you expect to receive when you begin to realize the power of your data?

Identifying Those Missed Opportunities

The concept of a missed opportunity is pretty simple: it’s any chance to grow your company that you might have overlooked. Sure, missed opportunities are commonplace in business, but the measure of success is the ability to navigate and mitigate those missed opportunities. You need to know how to use the tools available to you to help drive ingenuity and innovation in your practice.

Do you know how many missed vaccine opportunities you had last week? Do you know how many lapsed patients you have in your practice? These are both examples of missed opportunities that could potentially help you drive more value into your business. More importantly, you can have more impact on the health of your patients with this information.. From the business perspective, you need to be able to review relevant data that is accessible and easy to understand so you can avoid missed opportunities in the future.

Data’s Role in Managing Missed Opportunities

There is a massive wave of technology targeting the pet industry in recent years. CB Insights reports there are now over 70 pet tech startups looking to help improve pet health. It’s a headache to address all the things that go into running a business like inventory management, practice software, and minimizing overhead—you probably weren’t thinking about these things when you went to school to become a vet!

However, utilizing these technologies is imperative to running a successful practice today. Your practice management system can and should be an integral tool in identifying missed opportunities within your data, and Fetchcare is a great complimentary tool to help ensure patient success. We have an unparalleled mastery of the big data that lives within your PMS and we know how to provide you with new, personalized insights. This data application shows you the demographics of your practice for patients and clients. From there, we can seamlessly identify actionable opportunities that should be targeted within each patient’s visit, allowing you to construct a more successful and lucrative practice and provide more informed care to your clients

Using Data for Improved Communication

We understand that it has been a standard veterinary practice to rely on automated reminders from your PMS. It’s not incredibly difficult to reach out individually to clients about their appointments. But how are you managing the accuracy of your outreach?  Do you know if it is even working?

You should be leveraging your data to craft better-targeted communication with your clients to drive growth in your practice. We conducted a study into unveiling some key missed opportunities in veterinary practices and found that more personalized and fresh communication drove up key growth factors like annual checkups, dental routines, and vaccinations significantly. If you could take the average client visit from one time a year to two times per year and retrieve lapsed patients through stronger education and personalized messaging, what do you think that could mean for your practice?

The data living in your PMS is the most valuable asset that you have for constructing a successful veterinarian practice. By utilizing that data to identify missed opportunities and develop a more personalized outreach program, you can begin to realize strategies that are working and, perhaps more importantly, the ones that are not. Contact us today to take advantage of this info and revolutionize your practice!

4 Tips To Better Customer Loyalty

Whether you’re a small-town veterinarian or an upscale restaurateur in New York City, it is no longer enough to greet a new customer at the door with a smile and chalk that up to “exceptional customer service.” Providing a good experience and mastering the art of customer retention has billowed out into countless channels that you, as a business owner, are responsible for becoming familiar with.

Continue reading “4 Tips To Better Customer Loyalty”